Just 2 years ago, there were only 500,000 active podcasts. As of January 2020, there were 850,000 active podcasts and counting. Even more impressively, by 2021, podcast ad spend is expected to more than double from 2018's $479M to a whopping $1 billion! This is great news. However, a byproduct of this growth is that the podcast industry is becoming more and more competitive.
What does this mean for you, as a podcaster? It means that now, more than ever, your show needs to stand out.