Every Podcast Needs a Trailer


For your podcast to climb the ladder, it's going to need to stand out.

Podcasts have existed for nearly 2 decades as an underground medium. Only recently, this format has reached the mainstream. Former CEO of Google, Eric Schmidt, said this is a good example of technological diffusion. This has resulted in a massive boom within the industry, not only in the amount of listeners but also in the amount of podcasts.

Just two years ago, there were 500,000 active podcasts in February 2018. As of January 2020, there are now 850,000 active podcasts. Even more impressively, by 2021, podcast ad spend is expected to more than double from 2018's $479 million to a whopping $1 billion. This is great news. However, a byproduct of this growth is that the podcast market has become extremely competitive.

What's more, NPR One released minute-to-minute data on listener engagement. What they saw was a large drop in the amount of listeners within the first minute of all podcast episodes. In other words, listeners are flicking through episodes, looking for one they like. If an episode doesn't captivate them in the beginning, they're moving on.

What does all this mean for you, as a podcast host? It means that if you want to stay ahead of the game, you'll need to step it up. Don't worry, I've got you covered. The trailers I produce are premium quality. I'll capture all the best moments, unify them to the perfect score, then (where suitable) I'll even add sensational sound design before mixing it all together to give the best possible impression of your show.

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